Variable Data Printing Services
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Increase Your Direct Mail Response Rates by up to 30% with Mellady Direct Marketing’s Variable Data Printing Services
What is variable data?
Variable data printing is the process of utilizing mail-merge technology to insert information from your database or mailing list into the content of the postcard.
A typical mass mailing or bulk mailing is known as a "static" mailing. In other words everybody on your mailing list gets exactly the same postcard.
However, with Mellady Direct Marketing’s variable data printing technology, it's possible to personalize each postcard for the recipient, which creates the effect of speaking directly to the person.
Is using variable data to personalize a mailing expensive?
Not really, particularly when you consider the increase in response often more than offsets the additional costs.
If you have questions regarding personalizing postcards with variable data or are interested in adding variable data to your postcard project- please call us 1-661-298-9190.
Our customer service representatives can show you how to increase your response rates by using variable data printing to personalize your postcard marketing efforts.