If you work in the professional services industry, you know the value of forging long-term relationships with clients. One of the most effective ways we’ve found to reach potential new clients and lay the foundation for lasting relationships is to host informational...
As we’ve discussed in previous articles, direct mail marketing is a good investment in your business, and what’s true of any investment is that people like to know how their dollars are working for them. What if there was a way to track your direct mail and have a...
It’s no secret that we’re big fans of direct mail marketing here at Mellady Direct Marketing, and there’s a good reason for that: After 30 years in business, we continue to see our clients have great success with it. Despite continual advances in technology, direct...
It’s one of those details you might not think too much about: When you have a multi-piece mailing — say, for example, a cover letter along with a magazine, booklet or catalog — and a regular envelope isn’t the ideal solution, it may make sense to polybag...
Mellady Direct President Jill Mellady was honored by College of the Canyons Foundation March 19, when she was presented with the organization’s annual Silver Spur Award that honors those who have made significant contributions to the Santa Clarita Valley community....
