Do you have a vision for your nonprofit organization but need help getting there? Mellady Direct Marketing is the resource you need to turn your vision to a reality. We can help you create an entire campaign to market your product, attract new business, or even...
If you work in the nonprofit sector, you know that fundraising never truly ends; it’s a constant part of the job. You also know that the final months of the year are the prime time for appeal campaigns. Particularly at the holidays when the spirit of giving is in the...
Nonprofit postage rates can help you achieve great savings on your appeal campaign. On average, your organization can achieve discounts of up to 70 percent when mailing at a nonprofit rate. Are you investing in a multithousand-piece fundraising appeal campaign? Those...
If you work in the nonprofit realm, you know the prime season for fundraising appeal campaigns is right around the corner. Mellady Direct Marketing has helped numerous nonprofit organizations develop and execute year-end appeal campaigns, and there are some lessons...
As 2015 draws to a close and we prepare to take on whatever challenges 2016 may bring, we’ve been looking back at some of our topics of discussion in 2015, and some of them jump off the page as if to shout, “I’m relevant for 2016, too!” Thus was born the following...
Your nonprofit newsletter can be one of your most important tools to raise funds for your cause. This is because newsletters work as highly effective direct mail tools to show the donors the true impact of giving and building a relationship that lasts. The key here is...
