If one thing is for certain this year, it is that we could all use a little help. Let our team help you garner the support needed to continue your mission.
Working in the nonprofit realm, you understand how important donations are to the reach of your organization. Without the funds provided from generous donors, the products and services you provide are diminished. And this year, when people have lost their jobs due to the ongoing pandemic, and the need for assistance is greater than before, we want to help you help others.
Mellady Direct has helped numerous nonprofit organizations develop and execute year-end appeal campaigns and we can help you too.
In our three decades of experience we have learned what works, what doesn’t, and what will get people to donate to your organization.
Appeal to the Ethos
When writing your appeal letter, make sure to include stories that will evoke emotion from your audience. People are more likely to donate when they feel a connection to the organization and the best way to form an instant connection is to appeal to their emotions. Whether it is a touching story about someone you helped or explaining what would happen if the money is not raised, touching someone emotionally is the key to an impactful letter.
Target your Audience
We understand that you are spending money on your appeal, and we want to help you get the most for it. While everyone would love to donate to your organization, not everyone has the means to do so. We will make your mail go further by targeting people with the highest propensity to donate, interests in organizations like yours, and those who have donated to nonprofit organizations in the past. We will also use your list of existing and past donors so as not to let them forget about you. If