CONNECTING RESOURCES & INFORMATION

Mellady Blog

Helpful articles and resources to assist you in achieving printing, mailing, and marketing success.

QR Codes: A Renewed Option for Interactive Direct Mail

QR Codes: A Renewed Option for Interactive Direct Mail

You might still be thinking of the QR Code as the Oldsmobile of the digital world: They were a fine idea at the time, but their time has passed. You may even be inclined to ask, "Does anyone still use those things?"  Not so fast, slugger.  QR codes are making a...

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Running for Office? Let’s Talk Direct Mail

Running for Office? Let’s Talk Direct Mail

Political junkies are starting to get that feeling right about now, the same feeling that die-hard baseball fans get when pitchers and catchers first report to spring training: The season is right around the corner. The anticipation is building alright. Just as the...

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Informed Delivery Separates Your Message from the Noise

Informed Delivery Separates Your Message from the Noise

What if we told you that we could not only deliver your direct mail piece to the recipient’s physical mail box, but also put the same mail piece into their digital inbox, on their phones, tablets and computers? Thanks to a game-changing new feature from the U.S....

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The ‘Magic’ Behind Amazing Service

The ‘Magic’ Behind Amazing Service

They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...

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Direct Mail Is More High-Tech Than You Think

Direct Mail Is More High-Tech Than You Think

As 2018 gets into high gear, so is the direct mail industry, which might be surprising to the casual observer. In an era where technology is integrating itself into everything we see, hear and do, you might perceive direct mail as a “low-tech” means of communicating...

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What’s Working for Direct Marketing in 2017?

What continues to prove successful in direct mail marketing is a well-balanced mix of proven methods. Were finding new trends and great success in our customers' mailings. The foundation of a good campaign is targeted direct mail. According to a 2016 report by...

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Saving Money When Postage Costs Keep Changing

As a consumer, sometimes it may seem that if there’s one constant about the U.S. Postal Service it’s that postage rates keep changing. The truth is, yes, there are constant changes to bulk mail postage rates, but it doesn’t need to be confusing. In fact, if you’re...

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