Mellady Blog
Helpful articles and resources to assist you in achieving printing, mailing, and marketing success.
Last-chance Political Direct Mail Make The Difference For Santa Clarita Candidates
Political direct mail has never been more important. As voters lose trust in politics, a survey shows mailers are the most credible form of outreach. Connecting with voters and establishing a relationship of trust has never been more difficult for political candidates...
How Santa Clarita’s Mailing House Put Its Stamp On The American Dream
Ever wondered how Santa Clarita’s mailing house got started? Learn how Mellady Direct Marketing turned a garage office into a full-scale marketing firm — and put its own stamp on the American Dream. When Jim and Jill Mellady dropped their first order of newsletters in...
QR Codes: A Renewed Option for Interactive Direct Mail
You might still be thinking of the QR Code as the Oldsmobile of the digital world: They were a fine idea at the time, but their time has passed. You may even be inclined to ask, "Does anyone still use those things?" Not so fast, slugger. QR codes are making a...
Running for Office? Let’s Talk Direct Mail
Political junkies are starting to get that feeling right about now, the same feeling that die-hard baseball fans get when pitchers and catchers first report to spring training: The season is right around the corner. The anticipation is building alright. Just as the...
Seminar Simplicity: We Deliver the Audience, You Deliver Your Message
We’ve worked with many businesses over the years that thrive best when they are able to connect in person with a live audience to explain how their products and services benefit their clients. Often, they are professionals in financial services and retirement planning...
Informed Delivery Separates Your Message from the Noise
What if we told you that we could not only deliver your direct mail piece to the recipient’s physical mail box, but also put the same mail piece into their digital inbox, on their phones, tablets and computers? Thanks to a game-changing new feature from the U.S....
The ‘Magic’ Behind Amazing Service
They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
Direct Mail Is More High-Tech Than You Think
As 2018 gets into high gear, so is the direct mail industry, which might be surprising to the casual observer. In an era where technology is integrating itself into everything we see, hear and do, you might perceive direct mail as a “low-tech” means of communicating...
What’s Working for Direct Marketing in 2017?
What continues to prove successful in direct mail marketing is a well-balanced mix of proven methods. Were finding new trends and great success in our customers' mailings. The foundation of a good campaign is targeted direct mail. According to a 2016 report by...
Saving Money When Postage Costs Keep Changing
As a consumer, sometimes it may seem that if there’s one constant about the U.S. Postal Service it’s that postage rates keep changing. The truth is, yes, there are constant changes to bulk mail postage rates, but it doesn’t need to be confusing. In fact, if you’re...
