Your nonprofit newsletter can be one of your most important tools to raise funds for your cause. This is because newsletters work as highly effective direct mail tools to show the donors the true impact of giving and building a relationship that lasts. The key here is...
Fundraising is tough business, no question about it. Although it is an important source of revenue for nonprofits, securing donations entails addressing many challenges. From attracting donors to sustaining them, here are some of the most common fundraising challenges...
The run-up to December is over: The holiday season is here, which means it’s crunch time for nonprofits. What will be in your organization’s stocking this year? The answer isn’t as simple as sitting on Santa’s lap and asking for donations to double — but you can still...
When it comes to nonprofit organizations, every cent matters, and you definitely want to stretch your funds as far as you can. That’s why when it comes to mailing campaigns, it’s important to know how much your organization can save with nonprofit postage rates. On...
Suppose you had a really great engine for a car, but that’s all you had. Lots of horsepower. A satisfying rumble when it’s running. Plenty of potential. But you have no steering wheel. Heck, no wheels. No chassis, no axles, no driveshaft… Well, you wouldn’t have a...
It takes a strong foundation to build a strong house. For nonprofit organizations doing a nonprofit appeal, donors are the bricks they need to lay that foundation, and like the bricks in a foundation, each donor matters. Mellady Direct has worked on numerous nonprofit...
