Marketing has never been about using a single medium, it always been about attracting and keeping customers engaged using a variety of different tools. Of course, inter
net marketing can help you do that but in conjunction with other strategic marketing tools. Moreover, still, there are thousands of customers who are highly cautious about purchasing from the internet or from an unknown online vendor. This is one of the reasons why every company must have brochures and a reliable direct mail marketing company to send them out. Here are a few tips to come up with the best looking, high quality brochure:
Identify Reader Needs
The brochure should consist of information from the reader’s point of view. This means that the information must flow in the right order for maximum readability. You can begin by identifying what your reader wants to know.
Take the example of a fitness center. You want to encourage your readers to take up admissions and start off on a fitness routine. Obviously, the readers will have a number of questions in their mind like who are the trainers? Where is the fitness center? What are the timings? What are the facilities available? Right all the answers down and compile them in an attractive manner for maximum readability.
Compel Readers to Look Inside
The first page of your brochure is the front cover and this is what readers will see as soon as they pull out the direct mail piece. If you do things wrong here, the brochure could end up in the bin right away. Let readers know the benefits they can secure and use thought provoking statements that compel them to look inside.
Describe Your Product
Create a list of product features that help you describe your product. For example, “The pizza is made from an original recipe which makes it taste amazingly different and delicious!” or “The car is powered with a V6 engine which means that it delivers best performance and economy” Always remember that the purchaser might not be the consumer and there may be more than one benefit for each feature.
Get Selling
Not everyone is looking forward to getting educated about your products. Don’t waste time and space telling things that don’t really convey benefits.
Give Directions
Every brochure should be so well organized that the reader can flip through the pages easily to find what they want. Give out signs or messages that clearly say ‘hey! Look at me!’
Regardless of how your brochure is designed, most direct mail marketing companies suggest asking readers for an action. Include your toll free number or some form of a response mechanism to boost the selling power for your brochures.
If you are looking forward to having creative and interesting brochures designed, feel free to get in touch with us at 661-298-9190. We are a leading direct mail marketing company that can help you design and deliver, on time! Los Angeles Mail Service
