by mellady direct | May 7, 2018 | All Articles, Digital Marketing, Direct Mail, Printing
You might still be thinking of the QR Code as the Oldsmobile of the digital world: They were a fine idea at the time, but their time has passed. You may even be inclined to ask, “Does anyone still use those things?” Not so fast, slugger. QR codes are...
by mellady direct | Apr 19, 2018 | All Articles, Direct Mail, Marketing Materials, Political Marketing
Political junkies are starting to get that feeling right about now, the same feeling that die-hard baseball fans get when pitchers and catchers first report to spring training: The season is right around the corner. The anticipation is building alright. Just as the...
by mellady direct | Apr 16, 2018 | All Articles, Direct Mail, Seminar Marketing
We’ve worked with many businesses over the years that thrive best when they are able to connect in person with a live audience to explain how their products and services benefit their clients. Often, they are professionals in financial services and retirement planning...
by mellady direct | Apr 5, 2018 | All Articles, Digital Marketing, Direct Mail, Industry News, Marketing Materials
What if we told you that we could not only deliver your direct mail piece to the recipient’s physical mail box, but also put the same mail piece into their digital inbox, on their phones, tablets and computers? Thanks to a game-changing new feature from the U.S....
by mellady direct | Mar 29, 2018 | All Articles, Digital Marketing, Direct Mail, Marketing Materials, Printing, Social Media
They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
by mellady direct | Mar 20, 2018 | All Articles, Direct Mail, Industry News
As 2018 gets into high gear, so is the direct mail industry, which might be surprising to the casual observer. In an era where technology is integrating itself into everything we see, hear and do, you might perceive direct mail as a “low-tech” means of communicating...