When it comes to nonprofit organizations, every cent matters, and you definitely want to stretch your funds as far as you can. That’s why when it comes to mailing campaigns, it’s important to know how much your organization can save with nonprofit postage rates. On...
Suppose you had a really great engine for a car, but that’s all you had. Lots of horsepower. A satisfying rumble when it’s running. Plenty of potential. But you have no steering wheel. Heck, no wheels. No chassis, no axles, no driveshaft… Well, you wouldn’t have a...
It takes a strong foundation to build a strong house. For nonprofit organizations doing a nonprofit appeal, donors are the bricks they need to lay that foundation, and like the bricks in a foundation, each donor matters. Mellady Direct has worked on numerous nonprofit...
Despite the surging popularity of digital marketing, direct mail marketing continues to hold a significant position in today’s marketing industry. In fact, many organizations prefer direct marketing to online marketing due to its lower costs. There is no doubt that...
Marketing has never been about using a single medium, it always been about attracting and keeping customers engaged using a variety of different tools. Of course, internet marketing can help you do that but in conjunction with other strategic marketing tools....
