We’ve all been there. At one time or another, we’ve received mail addressed to “current resident” and immediately flagged it as junk mail destined for the recycling bin. However, what about a piece that’s personally addressed or that has a personalized message?...
Here at Mellady Direct, we’re firm believers in the power of direct marketing done the right way, because we continue to see how well it works. From proven traditional direct mail, to forward-thinking, web-based methods, direct marketing allows you to create a direct...
“Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader What Bill Schrader said isn’t hyperbole, and on May 8 our president, Jill Mellady, had the opportunity to discuss exactly why investing in digital advertising is so...
There are changes on the horizon that affect direct mail, and Mellady Direct Marketing wants to ensure that you are prepared for the postage increase. The Postal Regulatory Commission recently approved new price increases of an overall 1.937% for the U.S. Postal...
When it comes to marketing your business in 2015, are you being anti-social? I’m talking about social media, which has radically altered our world over the past decade and, when used properly, can be an important part of your business and marketing plan. Social...
