You’ve designed great marketing pieces for your business, and all that remains is to print and mail them. However, before you take that next step, are you sure your design is properly formatted for mailing? While a piece may be beautifully designed, overlooking little...
We’re very excited to share the recent news that our president, Jill Mellady, has been named Industry Co-Chair for the Sierra Coastal District Postal Customer Council. The Sierra Coastal PCC represents businesses in the greater Los Angeles region that work in and with...
Nonprofit postage rates can help you achieve great savings on your appeal campaign. On average, your organization can achieve discounts of up to 70 percent when mailing at a nonprofit rate. Are you investing in a multithousand-piece fundraising appeal campaign? Those...
If you work in the nonprofit realm, you know the prime season for fundraising appeal campaigns is right around the corner. Mellady Direct Marketing has helped numerous nonprofit organizations develop and execute year-end appeal campaigns, and there are some lessons...
If you work in the professional services industry, you know the value of forging long-term relationships with clients. One of the most effective ways we’ve found to reach potential new clients and lay the foundation for lasting relationships is to host informational...
It’s one of those details you might not think too much about: When you have a multi-piece mailing — say, for example, a cover letter along with a magazine, booklet or catalog — and a regular envelope isn’t the ideal solution, it may make sense to polybag...
