Despite the phenomenal growth of digital marketing, direct mail still plays a key role for brand advertising. In fact, some of the most impactful advertising takes place through direct mail. But a lot depends on the direct marketing copy. Great direct mail copy has...
With its substantial growth, digital media continues to play an integral role in today’s marketing landscape. The proliferation of social media tools, along with a host of new software, applications and companies, has led to the increasing popularity of online...
The run-up to December is over: The holiday season is here, which means it’s crunch time for nonprofits. What will be in your organization’s stocking this year? The answer isn’t as simple as sitting on Santa’s lap and asking for donations to double — but you can still...
When it comes to nonprofit organizations, every cent matters, and you definitely want to stretch your funds as far as you can. That’s why when it comes to mailing campaigns, it’s important to know how much your organization can save with nonprofit postage rates. On...
Suppose you had a really great engine for a car, but that’s all you had. Lots of horsepower. A satisfying rumble when it’s running. Plenty of potential. But you have no steering wheel. Heck, no wheels. No chassis, no axles, no driveshaft… Well, you wouldn’t have a...
It takes a strong foundation to build a strong house. For nonprofit organizations doing a nonprofit appeal, donors are the bricks they need to lay that foundation, and like the bricks in a foundation, each donor matters. Mellady Direct has worked on numerous nonprofit...
