They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
When it comes to marketing, the old adage holds true: There’s strength in numbers. As you consider how you approach marketing for your business, don’t overlook the power of a multichannel approach. The Direct Marketing Association reported last year that nearly 50...
As 2015 draws to a close and we prepare to take on whatever challenges 2016 may bring, we’ve been looking back at some of our topics of discussion in 2015, and some of them jump off the page as if to shout, “I’m relevant for 2016, too!” Thus was born the following...
Despite the phenomenal growth of digital marketing, direct mail still plays a key role for brand advertising. In fact, some of the most impactful advertising takes place through direct mail. But a lot depends on the direct marketing copy. Great direct mail copy has...
With its substantial growth, digital media continues to play an integral role in today’s marketing landscape. The proliferation of social media tools, along with a host of new software, applications and companies, has led to the increasing popularity of online...
Digital marketing is not a foreign concept to companies today. In fact, technological advancement and various social media platforms have enabled businesses to fully embrace the digital platform for promoting their brands. Considering the vast potential for...
