QR Codes: A Renewed Option for Interactive Direct Mail
You might still be thinking of the QR Code as the Oldsmobile of the digital world: They were a fine idea at the time, but their time has passed. You may even be inclined to ask, “Does anyone still use those things?” Not so fast, slugger. QR codes are...
The ‘Magic’ Behind Amazing Service
They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
Us vs. Them: Understanding the Difference Between Mellady Direct and Web-Based Printers
So it’s time for your next mailing campaign, and you’re trying to save money wherever you can. You hire a designer to create your piece, and then find a big online printing company to print your postcards. You don’t have a mailing list, so you need to find a company...
Three Easy Ways for Your Direct Mail to Stand Out
One of the reasons direct mail has such great success is that recipients like holding printed pieces in their hands. There’s just something about physically holding printed material, and poring over the details in a way that’s totally different from viewing graphics...
Talk to Us for Printing Savings
You’ve designed great marketing pieces for your business, and all that remains is to print and mail them. However, before you take that next step, are you sure your design is properly formatted for mailing? While a piece may be beautifully designed, overlooking little...
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