by mellady direct | May 7, 2018 | All Articles, Digital Marketing, Direct Mail, Printing
You might still be thinking of the QR Code as the Oldsmobile of the digital world: They were a fine idea at the time, but their time has passed. You may even be inclined to ask, “Does anyone still use those things?” Not so fast, slugger. QR codes are...
by mellady direct | Mar 29, 2018 | All Articles, Digital Marketing, Direct Mail, Marketing Materials, Printing, Social Media
They say good luck is what happens when preparation meets opportunity. In other words, luck isn’t so much a happy accident as it is a reward for doing things the right way, at the right time. We’ve been thinking, too, about the service we provide our clients, and a...
by mellady direct | Jun 2, 2017 | All Articles, Printing
So it’s time for your next mailing campaign, and you’re trying to save money wherever you can. You hire a designer to create your piece, and then find a big online printing company to print your postcards. You don’t have a mailing list, so you need to find a company...
by mellady direct | Oct 19, 2016 | Direct Mail, Marketing Materials, Printing
One of the reasons direct mail has such great success is that recipients like holding printed pieces in their hands. There’s just something about physically holding printed material, and poring over the details in a way that’s totally different from viewing graphics...
by mellady direct | Jun 29, 2016 | All Articles, Direct Mail, Printing
You’ve designed great marketing pieces for your business, and all that remains is to print and mail them. However, before you take that next step, are you sure your design is properly formatted for mailing? While a piece may be beautifully designed, overlooking little...
by mellady direct | Dec 30, 2015 | All Articles, Church Marketing, Digital Marketing, Direct Mail, Industry News, Marketing Materials, Nonprofit, Printing, Social Media
As 2015 draws to a close and we prepare to take on whatever challenges 2016 may bring, we’ve been looking back at some of our topics of discussion in 2015, and some of them jump off the page as if to shout, “I’m relevant for 2016, too!” Thus was born the following...