One of the reasons direct mail has such great success is that recipients like holding printed pieces in their hands. There’s just something about physically holding printed material, and poring over the details in a way that’s totally different from viewing graphics...
You’ve designed great marketing pieces for your business, and all that remains is to print and mail them. However, before you take that next step, are you sure your design is properly formatted for mailing? While a piece may be beautifully designed, overlooking little...
As 2015 draws to a close and we prepare to take on whatever challenges 2016 may bring, we’ve been looking back at some of our topics of discussion in 2015, and some of them jump off the page as if to shout, “I’m relevant for 2016, too!” Thus was born the following...
You’ve designed a beautiful marketing piece. The colors look just right on your computer screen, and you just know your brochure is going to make a great first impression for your business. You upload your file to an overseas printer because the prices are cheap, and...
We’ve all been there. At one time or another, we’ve received mail addressed to “current resident” and immediately flagged it as junk mail destined for the recycling bin. However, what about a piece that’s personally addressed or that has a personalized message?...
